Know thy field: China’s new consumerist ethos
European luxury brands have lost their pull among Chinese consumers—and the change is not just down to economics
Research Coordinator, Asia programme
English, Mandarin Chinese, Cantonese, German, Japanese
Sonia Li is the research coordinator for the ECFR Asia programme. She previously provided research assistance at the Max Planck Institutes and Freie Universität Berlin, where she worked on a wide range of topics, including the interaction of political regimes and science in China and the global patterns of knowledge diffusion in International Relations.
Li holds an MA in global history from Freie Universität Berlin and Humboldt-Universität zu Berlin, and a BA in Japanese studies from Freie Universität Berlin.
European luxury brands have lost their pull among Chinese consumers—and the change is not just down to economics