In the war of fake news versus facts, here’s what the next battle should be

Facebook, Twitter, Fox News – by blurring the truth, all pose a risk to democracy itself. But the US and EU can counter them together

Fake News at Chicago’s Trump Tower

To survive, democracy needs a minimum of shared truth. With the storming of the Capitol in Washington on 6 January, the US showed us just how dangerous it is when millions of citizens are led to deny an important, carefully verified fact – namely, who won the election.

To prosper, democracy needs a certain kind of public sphere, one in which citizens and their representatives engage in vigorous argument on the basis of shared facts. Restoring that kind of public sphere is now a central task for the renewal of liberal democracy. Call it the fact fightback.

The basic idea comes to us from the very beginnings of democracy, 2,500 years ago. The citizens of ancient Athens gathered in an open-air debating place known as the Pnyx – the original “public square”. “Who will address the assembly?” asked the herald, and any citizen could get up on a stone platform to speak. After facts and arguments had been presented and debated, a policy was put to a vote. It was through this deliberative process that the ancient Athenians decided to fight the invading Persians at sea, in the Battle of Salamis, and saved the world’s first democracy.

To be sure, ancient Athens never entirely measured up to its own revolutionary ideal of equal, free speech for the public good; nor did the US “public square”, even before the arrival of Fox News and Facebook. Beware the myth of a pre-Zuckerberg golden age, when only the purest waters of Truth flowed from the mouths of supremely principled newspapermen, and all citizens were rational, informed, and respectfully open-minded. But most democracies have in recent years moved further away from the Athenian ideal: some rapidly (the United States; Poland), others more slowly (Germany; Britain).

To address this challenge, we need a twin-track strategy. On the first track, individual democracies must tackle the particular problems of their own national information environments. In Britain, for example, the battle to defend and improve the BBC is more important than anything the UK government does about Facebook or Twitter.

A public service broadcaster such as the BBC gives us not just verified facts but a curated diversity of arguments in one place: a digital Pnyx. Any democracy that has a decent public service broadcaster should double its budget, strengthen its independence from the government, and task it with enhancing the digital public square for tomorrow’s citizens.

In Poland, where public service broadcasting has been destroyed by a populist ruling party, it is now crucial to defend independent private media such as the TVN television channel and the Onet.pl internet platform. They and others are coming under sharp attack, with measures straight out of the playbook of Prime Minister Viktor Orbán in Hungary.

In the US, there is no shortage of diverse, free, privately owned media, including some of the best in the world. The problem there is that Americans have largely separated into two divorced media worlds – with different television channels, radio stations, YouTube channels, Facebook pages, and Twitter feeds (such as the currently deleted @realDonaldTrump) giving them incompatible versions of reality.

It is as if half the citizens of ancient Athens had assembled on the old Pnyx, where they were addressed by Pericles, while the other half gathered on a counter-Pnyx, where the would-be tyrant Hippias (Donald J) held them enthralled. How do you bring Americans back together so they listen to each other again?

Yet no single nation is big enough to take on the private superpowers of the digital world – Facebook, Google, Amazon, Twitter, Apple, and Netflix. Here, on this second track, we need the co-ordinated action of a critical mass of democracies, starting with the US and those of the European Union.

Outside China, the US is the world’s leading digital trendsetter, while the EU is its leading norm-setter. Put together the trendsetter and the norm-setter, add a bunch of other leading democracies, and you have a combination of market and regulatory power to which even His Digital Highness Mark Zuckerberg must bow.

When I hear politicians confidently pontificating about Facebook or Google, I am reminded of HL Mencken’s remark: “For every complex problem there is an answer that is clear, simple and wrong.” Make them pay for news links on their platforms! (The Australian solution.) Put former Daily Mail editor Paul Dacre on to them as head of the UK media regulator Ofcom! Treat platforms as publishers!

The United States’ giant for-profit platforms are neither “dumb pipes” nor publishers, but a new creation somewhere in-between. They are algorithmic selectors, distributors and promoters of content provided by others, and – at the same time – mass collectors and commercial exploiters of our data.

At best, they are important aids to truth-seeking. (We Google the sharpest criticism of Google.) At worst, they are unprecedentedly powerful amplifiers of lies. The profit motive pushes them towards the dark side, via algorithmic maximisation of the currency of attention. In a 2016 internal report, Facebook itself found that 64 per cent of those who joined one extremist group on Facebook did so only because the company’s algorithm recommended it to them. (“We’ve changed, you know!” protests Facebook, like a reformed alcoholic. But has he really stopped drinking?)

No single nation is big enough to take on the private superpowers of the digital world

What we need now is a process, led by the US and the EU, to distil some coherent policies from what is already a large body of good research. Some, such as amending the US Communications Decency Act to make platforms more directly responsible for curbing harmful content, will depend on the new US Congress. Others, such as breaking what are clearly monopolies or near-monopolies, will require a strategic combination of EU competition policy and revised US anti-trust legislation.

For content moderation, we should build on the hybrid regulation model pioneered in Facebook’s new oversight board, which has just issued its first rulings. (Next challenge: should Facebook and, by implication, Twitter continue to ban ex-president Trump?) Serious solutions will involve technological innovation, business practice, fact-checking, and digital education, as well as democratically mandated law and regulation.

Ideally, this would result in a set of proposals being put before the “summit of democracies” planned by the US president, Joe Biden. Of course, 80 different countries are not going to adopt identical measures. But there must be some coherence in the underlying principles and basic approaches – otherwise, the internet of the free, which has already lost China, will become even more of a splinternet. Moreover, the private superpowers will be the only ones who can afford the cost of complying with 80 different sets of regulations, thereby unintentionally strengthening the fateful trend towards monopoly. Since these are US companies, a special responsibility falls on Washington. Here is a unique opportunity for Biden’s US to show that it can listen as well as lead.

Timothy Garton Ash is a historian, political writer, and member of the ECFR Council.

This article first appeared in the Guardian on 8 February.

The European Council on Foreign Relations does not take collective positions. ECFR publications only represent the views of its individual authors.

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