Debate rages in the United States about President Donald Trump’s policies, integrity, and even his sanity. But no one doubts that Trump, through his surprise election victory and unprecedented approach to governance, has redefined political communication. For better or worse, every future president and presidential candidate will seek to learn from, and at least partially emulate, Trump’s unique and successful methods in this. Because America often sets trends in political communication, we should also expect to see such Trumpian techniques adopted abroad as well.
Of course, there is considerable disagreement about precisely what those techniques are and which aspects of them will endure and transfer into other campaigns. It is early days, but at least three aspects of Trumpian political communication are likely to endure.
To read the three lessons and the rest of this commentary, please click here to access the original article published on 16 October by Foreign Policy.
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